Marketing
The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You know, so it should be easy enough!
Marketing is easy, hard, satisfying, frustrating, and so rewarding – and that’s just on a Tuesday! We break it down for you in real terms with creative solutions that make sense. People are tired of the gimmicks; they want you to be authentic. We make your company authentic and unique – in a relatable way!
Logos and Branding
Every business needs a logo. Do they all need to be year-long projects with a team of 10 designers and a $100,000 budget? No. While that may sound crazy, it happens – all the time. We offer solutions to your logo based on what you truly need. Logos are meant to set your business apart and speak to what your company does, not cost you your firstborn.
Do I really need branding? Yes, yes, and yes! Branding keeps you looking the same everywhere you go and on everything you do so that people know it’s the same company. While that may seem tedious, having the same look and feel on everything is essential. Trust us!
Print and Packaging
Designing for printed pieces isn’t tricky, but you need to know what you are doing if you want it printed correctly. Just because you can design it doesn’t mean it will print. Bottom line, we know what we are doing – we’ve been doing it for over 25 years! We got you. We have designed a wide range of printed pieces – magazines, brochures, proposals, kit covers, postcards, letterhead, business cards, envelopes, forms, ads, invitations, bags, t-shirts, and so much more!
Packaging can be a bit trickier. There are so many other factors to consider, like the FDA! Packaging can include many things, from a simple label on your widget to flexible printed packaging that turns into a resealable pouch. It can be a corrugated box printed on the inside and the outside but also needs to meet hazardous shipping standards. It can also be something in between all of that. We have over 20 years of experience in packaging design – we got you on this one too!
Environmental Design
What is environmental design? Although we aren’t redesigning the environment, I wish we could; it’s a mess. Environmental design can be signage, trade show graphics, graphics for trolleys, truck graphics, or anything that can be in the “environment.” For example, signs for a store with the correct branding are just as vital as the label you put on a product.
Trade shows and truck graphics all need the same look and feel to show your unique brand to the world. We have not only designed graphics for tradeshows, but we were trade show coordinators. We know all about the craziness that happens behind the scenes, and we are here to make your trade show booth look great and run smoothly.
Digital Solutions and Social Media
Apparently, there is this thing called the internet, and it’s full of information. It looks like it will stick around, so your company will need marketing – in digital form. We design marketing solutions meant to be posted online, shared with others, presented, emailed, sent via text, included in a blog, tweeted, posted, pinned, shared as a story, and any other way that can be shared across the world in digital format! That’s a lot, and there will be more! We can help with all of that.
But, let’s be honest; we don’t practice what we preach. If you’re still reading this and wondering where the social icons are for In-House Marketing, they don’t exist. The channels exist; we just don’t post on them. We are too busy helping you with yours, and we’re ok with that! Don’t judge! 🙂
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